CASE STUDY
Rypil
ROLE
Product Design
DURATION
9 Months
TOOLS
[Add tools here]
Overview
Rypil is a fintech rewards app where users earn cashback shopping across 100+ partnered brands. I was the sole Product Designer for 7 months — owning every screen, every flow, and every design decision end to end.
Challenge
Users were abandoning their first purchase. It took nearly 2 minutes just to find a brand worth shopping — logos were buried, onboarding never explained why Rypil mattered, and jumping between 100+ merchants felt like using 100 different apps stitched together. The product had real value users never got far enough to see.
Design Solutions
I ran 4 rounds of usability testing across 20 participants, benchmarked against Rakuten, Honey, and Ibotta, and mapped the full user journey to find exactly where trust broke down. I rebuilt brand discovery around visibility, not search — surfacing partners immediately. I rewrote onboarding to lead with value in the first ten seconds. And I unified merchant navigation into one coherent system, backed by a Figma component library built to scale as partnerships grew.
Outcome
50% faster transaction completion. 25% lift in first-time activation. Not hypothetical — measured, tested, shipped.
CASE STUDY
Rypil
ROLE
Product Design
DURATION
9 Months
TOOLS
[Add tools here]
Overview
Rypil is a fintech rewards app where users earn cashback shopping across 100+ partnered brands. I was the sole Product Designer for 7 months — owning every screen, every flow, and every design decision end to end.
Challenge
Users were abandoning their first purchase. It took nearly 2 minutes just to find a brand worth shopping — logos were buried, onboarding never explained why Rypil mattered, and jumping between 100+ merchants felt like using 100 different apps stitched together. The product had real value users never got far enough to see.
Design Solutions
I ran 4 rounds of usability testing across 20 participants, benchmarked against Rakuten, Honey, and Ibotta, and mapped the full user journey to find exactly where trust broke down. I rebuilt brand discovery around visibility, not search — surfacing partners immediately. I rewrote onboarding to lead with value in the first ten seconds. And I unified merchant navigation into one coherent system, backed by a Figma component library built to scale as partnerships grew.
Outcome
50% faster transaction completion. 25% lift in first-time activation. Not hypothetical — measured, tested, shipped.